A new camping industry trend has been identified by VisitScotland and is set to roll down the length and breadth of the British Isles across the course of 2017.
Dubbed ‘mild camping’, it is a type of camping for people who want to experience the wild outdoors but in a safer environment. It sits somewhere between wild camping and the kind of experience you’d get on a traditional family campsite. So rather than hanging off a cliff edge somewhere by yourself hoping for the best, you might be pitched in a wild field with the landowner within reach for greater security. It provides a down-to-earth, exhilarating experience without the worry.
It is almost anti-glamping, the other end of the scale. No marked-out pitches will be necessary, electrical hook-up will be a no-no, campfires a must. Mud won’t be frowned on, facilities can be dressed down and basic. The phenomenon opens a new world to landowners, holiday parks and campsites already in business or those starting out. It lends an opportunity to re-evaluate land stock, rebrand, or launch a business in a more environmentally sustainable way.
In an age of increased digital immersion and fast-paced living, the desire among consumers to escape to the simplicity of the great outdoors is staggering. Some are turning their backs on holidays abroad completely in favour of camping among the undulating hills and hedgerows of our fair isle. This gives the camping industry both the need and the opportunity to continually diversify, which is good news for camping businesses and good news for us. Mild camping is a new craze within the industry but it most certainly won’t be the last.
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