The Glamping Show: be there or be a square tent-peg

The Glamping Show: be there or be a square tent-peg

Anytime Booking is a huge fan of The Glamping Show (www.theglampingshow.com). Now in its second year, it is being held at Stoneleigh Park on 22nd-24th September and is poised to be bigger and better than last year. Glamping is steaming ahead as one of the fastest growing holiday market sectors in the UK and around the world; the UK slice is set to be worth 1.8 billion by 2017. It is refreshing to see a dedicated trade show for the industry when there is more demand than ever for expertise in one place to quench this insatiable thirst for all things glamping.

Register free to attend this amazing event! Find us on stand 136!

Make sure you don’t miss out – register here to get the very latest news, advice, equipment and gadgetry in the industry!

So why is glamping such a success?

Provenance and authentic experiences are more important to the holidaymaker than ever. Novel and nostalgic, glamping is the perfect soul-remedy for the pressures of modern life. The very spirit of being in the great outdoors, watching the sunlight stream through the trees, listening to crickets, enjoying a campfire and eating produce from the surrounding landscape is very much there, but all with a certain style.

Imagine the world slowing down. Exchange your orange squash for hand-pressed lemonade. Trade old tin saucepans for an enticing dutch oven swinging over a fire-pit. Swap your roll mats and sleeping bags for a kingsize bed with cotton sheets, torch light for fairy lights and damp zip-up canvas for majestic safari tent or a perfectly formed pod with ensuite. Having some luxuries around you doesn’t mean you are any less close to nature. And you might even find you enjoy it more.

Glamping sets a different kind of scene for holidays, weddings, hen and stag parties, birthday celebrations, reunions and festivals. Hotels and holiday chains are increasingly bringing glamping facilities into their offerings to enjoy a slice of the action. Haven Holidays, a mainstay of the family holiday in Britain, is a case in point – they have launched new holiday experiences in super-tents, yurts, geodomes and safari tents. The very message in a chain like Haven investing in glamping is that the future of this slice of the holiday market is secure and bright.

Make sure you know your guests

Glamping is the thoughtful end of the holiday market, where all the frills and spills have been thought about and lovingly provided. If you are a glampsite owner, or are seriously considering becoming one, this does put you under pressure to know your customers deeper though. Some customers want to feel the mud squelching between their toes, but they just don’t want to carry all their stuff with them, so it’s a choice of convenience. Others expect sheer luxury and if there is no fluffy robe hanging on the back of their ensuite door, they won’t be back. Know which end of the glamping market you’re going after and set the scene.

This end of the holiday market has really moved on in the past couple of years. You can no longer simply stick up a few unusually shaped tents and cross fingers that this will turn into a good little business. Glamping presents so many more accommodation choices now but it has also become much more than the physical structure you’re staying in, it’s about the holistic experience. As such, the high service level you provide, the little extras and the adventure need to be reflected in the holiday proposition from outset to finish. You need to tell a story that in effect then sells itself.

Look to technology to keep you ahead

If you are a holiday business of any kind, the actual technology does not need to be a barrier to your visibility on the web. We recommend that the hub of any successful glampsite should be a well designed website with flawless photography and a flexible online booking management system plugged into it. Entice your customers in from the very beginning, show them what’s different about you, and make it easy for them to book a holiday online with you.

This is where Anytime Booking can step in to help you manage your business while enhancing your customer service and, in turn, your guest experience.

Our system will drive direct bookings to your website and link with the OTAs (online travel agents) of your choice to increase your occupancy and revenue. We can help you delve deeper to manage the relationships you have with your customers. The powerful CRM enables you to retain all the information you need about your customers to communicate with them time and again.

We also support all the aspects of a busy reception desk, including taking payments. For complete ease, you can even use our own payment gateway, Anytime Payments, which talks to your existing merchant provider.

So come and find us at The Glamping Show on stand 136, we love to talk! 

We will show you how Anytime Booking’s powerful functionality and flexibility will help you manage and grow your flourishing glamping business.

It’s more pertinent than ever to get ahead because according to VisitEngland, TripAdvisor and just about any travel expert going, the glamping phenomenon is no longer a trend, it is a bona fide holiday choice, it’s getting competitive out there and it’s here to stay. Have a happy Show!

Glamping: Passing Trend or Pitching To Stay?

Glamping: Passing Trend or Pitching To Stay?

Okay, we admit it, sometimes we fancy camping but with the comforts of home or even the luxury of a hotel. Oh, to kick off those muddy wellies and to roll into a king-sized bed with Egyptian cotton sheets.

Accommodation trends fluctuate all the time but there has been a massive shift towards glamping in recent years, the end of the market where camping is cooler than a polar bear in a chiller. Bell tents with beds, safari tents with full working kitchens, stylish water-tight pods, rambling treehouses, the bliss of an en-suite or, dare we say it, a hot-tub – they’re all out there to be explored. Traditional holiday parks are even starting to install their own uber-cool camping pods and tipis to get a piece of the action. So is this an indicator that glamping is here to stay and actually far more than a passing trend? We think so.

 

Peter Bull Glamping Pod

Peter Bull Glamping Pod

Many more people in the UK and around the world are turning to glamping as the stay-at-home solution for a unique holiday. No lengthy flights, ferry crossings or queues at passport control, just the promise of a home-turf adventure and a return to Enid Blyton-style days of dragonfly-hunting, marshmallow-toasting and getting back to the great outdoors, but with a difference. Comfort, luxury, and that something extra special.

Powered by the accessibility of holidays on the internet and the flood of oodles of gorgeous glamping images on our screens, this holiday sector goes from strength to strength – but ironically it’s escapism from connectivity that drives people to seek out this kind of holiday. And without the hassle of putting up tents in order to do it, of course it’s an attractive option. Old-fashioned camping doesn’t necessarily appeal to everyone, whereas glamping is a spoily holiday that most people would probably consider. Back to the wilds of nature and warm, dry comfort with en-suites? The sound of crickets and owls with the luxury of hard floors, crisp cotton beds and unspoilt views? It’s a no-brainer that appeals to families, couples looking for romantic retreats and the older generation who can’t imagine resting their creaky hips against a ground-mat.

So, is anyone up for a spot of glamping? It’s a resounding yes from the team at Anytime Booking! We’re off to the Glamping Show in Warwickshire this Autumn to rub shoulders with some of the people who make glamping happen. Not only are we looking forward to showing the marketplace our fabulous online booking system, which is perfect for glamping businesses, we can’t wait to stay with one of our newest customers, Tiny Wood Homes (http://tinywoodhomes.webs.com).

tiny wooden house

Tiny Wooden House

With extended views of the Warwickshire countryside, our tiny wooden house has an ickle footprint but comfortable bedrooms, a smart granite-topped kitchen, a separate bathroom with shower, central heating, a wood-fired barbeque and hot-tub. Alice in Wonderland, eat your heart out, we’ll be far more comfortable! But isn’t that the whole point of glamping?

alice-in-wonderland-55.jpg

Alice is too big for the house!

If you are around, come to the Glamping Show at Stoneleigh Park between 24-26 September and say hi. It’s free to attend, just register online at: www.theglampingshow.com. Find us on Stand 53 and share all your news, views and ideas on glamping with the Anytime Booking Team.

Hope to see you there!